Our GX-1 Platform® Hardware Features

GroundWorx has a Leadership Team with over 150 Years of Experience in Tech, Manufacturing, and Hospitality.

The GroundWorx Executive Leadership team comprises experienced technology, hospitality, and golf industry executives. Many are entrepreneurs and have had successful companies in the wireless and software industries, giving the team a deep breadth of understanding of the Internet of Things (IoT).

• Brad David (Founder, Chairman & CEO) Brad is an entrepreneur with a proven track record in developing companies and delivering solid high-tech products and services. Over his 30-year career in the wireless industry, Brad has founded four companies and advised many others. Brad has worked in the IoT space for the past 10+ years and has created industry-first products in the soil & turf, fuel tank, and pest control marketplaces. Brad conceptualized and co-invented the GroundWorx GX-1 Platform SaaS solution. Brad is the driving force behind the go-to-market plan for the service, has set up all of our sales channels, and has recruited top-tier worldwide Sales Agents in the golf and commercial landscaping industries.

• Diego Borrego (President & CTO) Diego is a talented business and technology leader who envisions and executes technical and operational strategies that result in strong bottom-line results. A seasoned executive with almost 30 years of management experience building and shaping lean organizations and product development teams to create and invigorate high-tech companies. Having received his master’s degree (Master of Science Engineering and Technology Management) from MIT, Diego founded Networkfleet. He worked in many senior management positions at some of the largest automakers in the world, including General Motors and Delphi. Diego also served as CTO of Morey Corp. for four years and has helped GroundWorx™ build a strong and lasting relationship with our chosen manufacturer.

• Danny Mays (CRO) R. Danny Mays is a seasoned executive in the golf-course development and operations sector, best known for his tenure as President of Gotham Golf Partners (GGP). Under his leadership, GGP grew to manage a 27-course portfolio across the United States, following Mays’ earlier experience with KSL Fairways. Based near Hershey, Pennsylvania, Gotham Golf emerged in the late 1990s as a prominent multi-course operator during the era of consolidation in the golf-course industry. With a keen focus on strategic acquisitions and operational scalability, Mays helped guide the company through both rapid growth and the challenging market dynamics of the early 2000s.

• Sandy Robertson (COO) With more than 23 years of executive leadership experience in a Fortune 50 organization, Sandy Robertson has built a career driving strategic transformation, operational excellence, and innovation in complex business environments. She’s known for leading high-performing teams, optimizing performance across functions, and delivering sustained growth through clarity, discipline, and vision. In 2019, Sandy joined a technology startup as a strategic partner to the co-founders, helping scale the company into a national leader in fraud-mitigation screening services within three years. Leveraging her corporate expertise, she architected scalable systems and client strategies that delivered more than $100 million in verified savings by the fourth year. Blending Fortune 50 precision with entrepreneurial agility, Sandy thrives at the intersection of strategy and execution—streamlining processes, maximizing client outcomes, and strengthening organizational alignment. Recognized for her collaborative leadership style, she excels in building trusted partnerships and translating data-driven insights into measurable business impact.

• Wade Williams (Exec VP & CIO) Wade specializes in building and leading high-performing software engineering teams. He is responsible for providing the vision and strategic leadership of technical product development operations, including managing system infrastructure, security initiatives, and product service levels.  Previously, Wade served as CTO for OrderMyGear, CTO for Zego, Senior Software Engineer for the United Nations International Labor Organization (ILO) and held various technical positions at Science Applications International Corporation (SAIC).  Wade has a Computer Science/Mathematics degree from Point Loma Nazarene University in San Diego, co-inventor on three US Patents for Internet-based Vehicle Diagnostic Systems, served on the Web Services Advisory Board of the University of California San Diego, and served as the Chairman of the Tech San Diego CTO Roundtable.

• Craig Kirkpatrick (VP, Manufacturing & Logistics) Craig is an engineering executive with experience in IoT and automotive electronics manufacturing, operations, and product development across North America, Asia and Europe. With leadership experience at General Motors, Networkfleet and Verizon, and Master’s degrees in engineering and business from Cornell, Craig has applied his expertise by leading engineering teams, improving operational efficiencies, driving cross-functional teams to deliver products to market, and ramping manufacturing capacity for high-quality electronics. Craig’s core competencies include Manufacturing Strategy & Deployment, Vendor/Partner Relationships, Product Development and Engineering Project Management. He is also a practitioner of Lean/Six Sigma methodology and holds a black belt certification. 

• Steve Loudon (VP, Electrical Engineering & Firmware Development) Steve is an electrical engineer with 30+ years of experience in the development and deployment of automotive electronic systems, including safety systems – airbag controller and vehicle stability systems and aftermarket electronics – fleet management controller. Wide breadth of electronic subsystem experience, including motion and location sensing, hydraulic and electrical actuation, and cellular data communications. Experience applying engineering and management skills in multiple domains – electronic design and manufacture, firmware design, development and testing, as well as engineering development process definition.

• Luis Saldana (VP, Software Development) Luis has 25+ years of experience in the software industry. He has been a business and technology leader for international service suppliers. His interests are focused on the IoT, automation, digital transformations, and connected-devices ecosystems. Previously, Luis served as a business development leader and technology officer, he has held positions in operations, account management, software-application engineering. Luis is now dedicated to create value through data analysis and digital processes innovation. Luis has MBA and BS from Monterrey Tec.

• Lee Marshall (Co-founder) brings more than 35 years of entrepreneurial experience in operations, change management, marketing, sales, and finance. Lee has co-founded and consulted to six startup companies in New Zealand, Australia, the United States, and Canada. In his career, Lee has overseen sales, operations, finance, and marketing, supporting companies as CEO, Chief Operating Officer, or as a consultant on an advisory board. Lee has been a director and board member of four companies and has recently been the COO of Lively, a software and technology company based in Seattle. Lee is responsible for Business Development activities in Australia, Oceania, and Asian markets.

  Board Of Directors

  • Brad David (Chairman)

  • Diego Borrego - President & CTO

  • Danny Mays - Chief Revenue Officer

  • Dennis Clark - Former Hospitality Executive

  • Kelly Hill - CEO of Asset One Inc. (Corporate Secretary, Special Projects)

  • Vince Petrella - Former President, The Morey Corp.

    Advisors & Consultants

    1. Shawn Emerson

    2. Gary Hallberg

    3. Robert Jones

    4. David Melody

    5. David Ludwick

    6. Brandon Mahrt - Ballard Spahr LLP

    7. Julia Proudlove (CPA, CVA, CGMA) - Hersman Serles Almond

    Agronomy Advisor Board

    1. Shawn Emerson (Agronomic Consulting Services via Ethos Club and Leisure)

    2. Mark Woodward (Agronomic Consulting Services via Ethos Club and Leisure)

    3. Owen Lundy

    4. David Ludwick

    5. Steve Karsh

    6. Chris Bunnell

    7. Tim Barrier

    8. Carmen Magro (Agranomic Consulting Services via PURE Insight)

    9. Pat Gross (Agronomic Consulting Services)

    Wholesale Distributors & Sales Agents

    1. Ewing Outdoor Supply (United States)

    2. Living Turf (Australia & New Zealand)

    3. GreenSight Inc.

    4. GLK Turf Solutions

    5. Turf Aid

    6. High Tech Irrigation

    7. Turf Ventures (Simplot)

    8. Ethos Club & Leisure

    9. Triad Solutions (Canada)